Coronavirus CivActs Campaign (CCC)

Coronavirus CivActs Campaign (CCC) aimed to ensure an open, inclusive and people-powered Covid-19 pandemic response in Pakistan through multi-way communication with the Pakistani people- to ensure that they can ask questions, voice concerns, receive validated information and assistance and provide feedback on the response. As part of the campaign, Lab engaged with extensive networks across Pakistan including civil society, academic institutions, government and communities through its more than 300 Community Frontline Associates (CFAs), as part of the CivActs. These CFAs were trained, trusted volunteers from communities who performed the following activities:

i) Fact check information

ii) Synthesize data

iii) Debunk rumors

iv) Gather feedback

v) Public awareness

Apart from the engagement of CFAs, a total of 56 Weekly bulletins were also developed disseminated in 5 regional languages to debunk fake news, counter misinformation, and reduce the spread of stigma-causing rumors around Covid-19, especially on social media. This was followed by a weekly radio campaign on local, regional and national radio channels focused on sharing verified information about COVID- 19.